Krista Casteel
Owner | Visual Storyteller | Brand Architect ​
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Phone:
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Email:
A Bit About Me
I am a wife and mother to two beautiful babes. I have a passion for all things 'granny hobbies' such as crochet, gardening, bird watching, reading, etc. My personal hobbies go on and on. But what you need to know, my oldest passion is being creative. When I started high school I had a counselor tell me that unfortunately my doodles wouldn't make a living. Although harsh, very true! ​​
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All through high school I began to learn how I could turn my creativity into virtual artistry. I fell in love with design and layouts. Websites, magazines, promotional items, different types of ads, and even the marketing strategies behind tv commercials.
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I later went on to graduate from Florida Gulf Coast University and earned a degree in communication with a concentration in public relations and a minor in Digital Media Design. This strategic combination makes me an incredible asset to your business.
My Mission
I help passionate business owners bring their vision to life through custom, creative design that feels authentic and impactful. Through a boutique, one-on-one approach, I can create both impactful and buzz-worthy designs that align with the heart of your brand and goals.
Work Experience
Marketing & Graphic Associate
November 2018 - October 2022
4 years
Communication/PR Intern
August 2017 - November 2018
1 year 4 months
Program Assistant
April 2014 - August 2017
3 years 5 months
Markham Norton Mosteller Wright & Company
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Produced educational videos to highlight firm on website and social media
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Updated firm websites both internal and external
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Maintained and pitch ideas to boost SEO for both firm and clients
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Arranged bi-monthly newsletter
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Drafted news releases and pitch to media
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Designed ads, graphics, and marketing materials in Adobe CC
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Created team member presentation in PowerPoint
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Provide marketing, PR, and digital consulting to clients
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Built fillable forms in Adobe Reader
Lee County Florida Visitor & Convention Bureau - The Beaches of Fort Myers & Sanibel
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Communicated with journalists from all over the world to plan, organize and implement research trips to Lee County Florida for qualified media
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Built connections with industry partners and clients
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Assisted with media research, fact-checking and follow-up
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Created engaging PowerPoint presentations for county meetings
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Participated in bi-weekly international meetings
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Troubleshooted IT issues
Lee County Florida 4-H Program
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Drafted and distributed press releases about upcoming events
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Designed graphic layouts for organization brochure and created advertising literature
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Represented organization and county at statewide youth events
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Created quarterly newsletter with potential reach of 1,500 in Lee County Florida
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Constructed PowerPoint presentations for state wide ethics training classes
Let's Create Something Worth Buzzing About
Your design questions could start with a simple phone call or email. Why wait to find out just how amazing your business designs could be?